Navigating Economic Uncertainty: Short- and Long-Term Strategies for Associations Facing a Potential 2025 Recession
Thinking about associations’ problems if the nation enters another recession is unpleasant but necessary. With economic indicators pointing toward a possible recession in 2025, associations must prepare for financial uncertainty while maintaining their mission and member value. Organizations can mitigate risks, adapt to changing circumstances, and emerge stronger by taking proactive steps. Short-Term Strategies (Surviving […]
Brand Strategy vs Marketing – What Associations Need to Know
Many associations struggle with the distinction between brand strategy and marketing—often using the terms interchangeably. However, while both are essential, they serve different purposes. Understanding this distinction can help associations create a more sustainable, impactful presence in their industry. What Is Brand Strategy? Brand strategy is the long-term foundation of your association’s identity and reputation. […]
Chaos Is Not Change: Understanding the Difference in Organizational Transformation
In organizational leadership, we often hear phrases like “embracing chaos” or “navigating uncertainty” when discussing change. While chaos theory has helped us understand the unpredictable nature of complex systems, it is a mistake to equate chaos with change. Recognizing the difference is critical for leaders who want to guide their organizations through meaningful transformation rather […]
Celebrating Black History Month: Honoring Legacy, Inspiring Progress
February marks the annual observance of Black History Month, a time to celebrate, reflect on, and honor the rich legacy of Black history in the United States and beyond. Since its official recognition in 1976, this month has served as a powerful reminder of the immense contributions Black Americans have made across every field of […]
Planning to Scenario-Based Forecasting: Navigating Uncertainty in the 21st Century
In the 20th Century, planning processes in organizations were essentially linear. Leaders relied heavily on historical data, assuming that past trends could predict future outcomes with reasonable accuracy. Stability and predictability were the norms, allowing for detailed plans that unfolded step by step. This approach worked well in an era of slower change and fewer […]
The Dream
On Monday, the United States honored the life and legacy of Dr. Martin Luther King, Jr. Among his many achievements, none resonates more powerfully than his iconic “I Have a Dream” speech. While progress has been made since those historic words, the fight for equality remains an uphill battle, stifled by historical distortions and a […]
Associations Getting Younger – A Fresh Perspective
After almost eight decades on this planet, one might read the blog headline and assume this is about age. While age is certainly a component, it is not the sole focus of this discussion. The concept of “getting younger” for associations isn’t just about attracting professionals in their 20s and 30s. It’s about embracing youthful […]
VCs and the Association Challenge
Word Count 453 – 3 Minute Read The Association Community is facing a significant challenge from the private sector. As one of my fellow consultants has reminded me, this isn’t new, but in these disruptive times, it is more present. Venture capitalists (VCs) can harm the association community in several ways, primarily due to their […]
2025 – Associations focusing on a BANI worldview
Often, individuals and organizations resolve to achieve a group of goals or resolutions at the beginning of the new year. Most of these go unfulfilled or look lovely in a memo to staff, friends, and the board. Rather than make a series of resolutions for the new year, let’s commit to one of the fundamental […]
Reading, Travel, and Meaning-Making: Unlocking Strategic Insights for Associations
Word Count – 531 – 3 ½ Minute Read Today’s environment requires association leaders to cultivate a mindset that embraces complexity, fosters innovation, and drives forward-thinking strategies. Research shows that reading, travel, and meaning-making are powerful tools for achieving these goals. Julia Sloan’s insights in Learning to Think Strategically provide a valuable framework for understanding […]